8 Thing you Must Ask your Realtor before you Hire
Many times we hear from buyers and sellers complaining about their last realtor. Many clients say, "I never heard from him again once we listed", or, "He showed us properties outside of our area and price range". But how often do buyers and sellers really screen their real estate professionals? Do they ask them the right questions before hiring them to help them buy or sell a home?
Since the year 2000, over 600,000 newcomers have joined the National Association of Realtors, nearly doubling the groups size in membership. That means there are literally hundreds of thousands of realtors who haven't sold a home, or if so, it's only been a few here and there. Just because you have a real estate license, doesn't mean that you've done a lot of business or even know your local real estate market. It's more important now than ever to find that "Super Star" Realtor who has a proven track record of success for their clients. If they have a proven track record for them, the odds are they will help you succeed in all your real estate needs. Whether you're buying or selling, finding the right realtor can mean thousands of dollars in your pocket. We often say, anyone can help you sell your home. But "how" they sell it and for how much can make the biggest difference for you and your pocket book. If you don't think researching to find a realtor is important when buying a home, then you're wrong! A good realtor will not only help you find the right home for you, but they should also think "outside" the box and listen to your needs. Many times we have been able to show clients homes that better fit their needs in areas they never even thought of. If they were to never use us to find their new home, they would have been stuck in a lesser home in an area they "thought" they wanted. It's all about listening to your clients needs and filling those needs. Also, when working with a buyers agent, a good one can help negotiate the best price for you. Seasoned and very experienced realtors who are used to negotiating transactions each week can many times negotiate a better deal for you than someone who isn't used to negotiations. This can mean a lot more money for you.
So how do you find the "Super Star" Realtor in your area? There are many ways, here are some examples below.
- Referrals: Always ask those who have recently bought or sold a home if they were happy with their realtor. If they were, get a personal referral from them and call the realtor yourself. See if they specialize in your area and describe in detail to them your real estate needs.
- Research Online: Many times the TOP Realtors in your area have a personal website. Go and do some research on their personal page and call a few and interview them.
- Drive By's: Know an area you're interested in? Drive through the area and take note of the realtor who's listing the most homes there. Those few realtors will know that area better than anyone else.
- Information: Do you get information from a local realtor in the mail or through email? If you're getting direct information mail on a regular basis, that means that realtor specializes in your area. Take note and see if they are listing homes in your neighborhood and give them a call.
- Websites: There are websites that help you find the right realtor. Sites such as www.AgentMachine.com or www.HomeGain.com will help you find the right realtor for your area. You can actually choose from multiple proposals sent to you from local experts.
Now you've had a chance to find a few realtors to interview. What 8 questions should you ask before hiring the right realtor for you?
- May I see your Resume? Wouldn't you typically ask for someone's resume if you're looking to hire them to do a job for you? There are over 2.6 Million realtors in the U.S alone and it's important to ask how they are different from others in the industry.
- What is your Commission? There are a wide range of commissions out there and this should only be one factor when choosing a realtor, not the only factor. Find out what the realtor will do for that commission. Is their commission more, but they do more marketing to sell my home? Are they paying more to the buyers agent than other realtors? Remember, you can't get the BEST local realtor by paying him/her a low commission. Simply put, you can't get Nordstrom quality at a Walmart price.
- What makes you special? Every realtor will advertise your home, but how much is the question. Find out what sets the realtor apart from others in your local market? Are they the area expert? Do they understand the areas schools, parks, transit situations? The more knowledgeable a realtor is about your neighborhood, the better he/she will be at getting your home sold.
- How often will I hear from you? You may be one of those clients that don't want to hear from your realtor every week. Or, you may be one who demands it. Let your realtor know and see how well they communicate. The realtor you hire should have the tools to respond to you the same day when you call. They won't always be available to answer when you call, but be sure they will at least call you back. Find out if email is easier or if they get weekly or monthly reports. Let them know your expectations and make sure you're both on the same page.
- What's your marketing plan for my home? This is very important and can't stress this enough. Typically only 2% of realtors are considered "listing agents". The reason?? Listing agents have a budget and plan to market your home. It takes time, skill, knowledge, experience and yes... money to market a home successfully. Make sure they are doing this for you. Since 92% of homebuyers are searching online. Make sure they have a good website and web presence. Make sure your home will be on not only the TOP sites like Realtor.com, Homes.com, Trulia and more, but also their own personal site as well, not a Broker site.
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What do you know about the Neighborhoods I want to live in? A super salesperson is no good to you if she isn't doing an active business in your target neighborhoods, so ask how many of the homes she sold last year were located where you want to buy and how many listings she has there now.
Really great professionals specialize in one — or maybe two — communities. Nellis says he declined a friend's request to help her find a home in a nearby city because he didn't know the place and could not help her unearth the particulars she needed — everything from planned airport flight paths to zoning-regulation changes to freeway expansions — that determine a property's true value.
Agents have a wealth of data at their disposal from local multiple listing services. Good ones will share it, educating you about the median income and educational level of a neighborhood's residents, for example, or telling you what proportion of residents work close to home or suffer long commutes. They can't discuss school performance or crime — that would violate fair-housing laws. But they should point you to Web sites where statistics on crime and school performance are listed, one of which is Sperling's Best Places. - How many Transactions did you complete last year? Some Realtors track their success in dollars saying, "I sold over $15 Million Last Year". But depending on their price point, that may only be 20-30 homes. Find out how many they Sold in volume, not dollars. You can have a realtor who is considered the TOP realtor in the area because of dollar volume, while there is another realtor who actually does more business than them in sales volume. I prefer the realtor with sales volume. This means he/she has been doing more transactions on a regular basis than the other guy/gal.
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Are you a Team or are you Solo? There's no right answer to this question. Teams are growing in popularity. They're good for engaging several individuals' expertise at once and for allowing high-powered salespeople to concentrate on what they do best, off loading to associates tasks like filing and tracking documents, dogging details and showing houses. Being part of a team lets a salesperson handle more listings. But a team is only as good as its players. You can have a team with a crummy Web site and no designations, but you have a solo agent who just sparkles, and then that's your answer for you -- go with the solo agent.
When you get right down to it, it's that sparkle that distinguishes the superstar agents, and there's no way to find it without sitting down with a few of them and asking questions.
Finding the right realtor is just as important, if not more, than finding the right home. A "Superstar" Realtor can make the difference between a good experience and a bad one. Our Team is aware of what makes a good realtor. We do our homework daily and stay on the pulse of the local real estate market in and around Naperville IL.
If you or anyone you know needs a real estate professional, have them visit our site and learn more about us at www.DickersonTeam.com.
Thank you for reading our blog and we look forward to hearing from you.